Pace Day Brief: What do you need to know?

What do you need to know about your subject? What's already been done? ( campaign wise) PUMA Presents “peace starts with me” Films AUGUST, 2011 PUMA is proud to present the works of 7 international filmmakers as open content to be shown at the World Peace Festival 2011. “peace starts with me” is a new annual PUMA.Peace commission. This year seven international artists and filmmakers create original works. Curated by PUMA.Creative Chief Curator, Mark Coetzee, and produced by Shooting People, these films encompass a diverse range of styles; including 35mm live action, experimental animation and fine art. Conceived as 30 to 90 second films to facilitate online as well as live screenings, the works are based on the idea that “peace starts with me”. PUMA.Peace commissioned these films under an agreement with the artists that they can openly be downloaded and shown, without any fees, thus acting as ongoing tools for peace—for all. The filmmakers range from world-renowned award-winning artists, to recent graduates; all were selected for the quality and scope of their work and their sensitivity in interpreting this year’s theme. “The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” said Jochen Zeitz CEO of the Sport & Lifestyle Group, PPR, Paris, France. “Each of us can make a difference in this world as individuals, as corporations and through strategic partnerships. Moreover, at PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.” Magali Charrier Magali Charrier is an experimental filmmaker and animator and a gruadate from the Royal College of Art in 2010. She juxtaposes live action and animation to investigate the moving body and its failings. “Peace starts with me. Here. My body. Through fragmentation and dislocation, this film explores the body as a place where inner conflicts and tensions are played out. A frenetic collage gives way to a more serene version of the body. Peace comes as a sudden breath born out of chaos.” Let’s dance on Peace Day! One Day One Dance asks you to create a dance event of any scale open to every person and any style of dance. We want to see as many One Day One Dance events around the world as possible. Your activities on Peace Day 2011 will help us launch the 365-day countdown to the Global Truce on Peace Day 2012. Show your support for Global Truce 2012 now by signing up here and ask everyone at your event to do the same! -Peace concert The first ever local ‘Belfast concert for Peace Day’ at the Oh Yeah Music centre, attended by over 150 people, to raise awareness of the International Day of Peace. Line up included The Jham Band, Olympic Lifts, Joe Echo, Mary Frances Loughran, Jason Clarke, Kagura, Ten Gallon Hat and The Audiables. The event also featured family friendly activities such as arts/crafts, face painting and a bouncy castle.' Peace Day Concert with Brian Kennedy, held at Ulster Hall held on 21st September and attended by over 700 people and dignitaries, including Rt. Hon Lord Mayor, political representatives and civic leaders. Rt. Hon Lord Mayor Councillor Pat Convery hosted official observance of UN Peace Day, led one minute silence and presented Inspiration awards on 21st September at a public event in City Hall. Following the event the What Difference Does a Day Make DVD was available for public showings in a mini theatre sited on City Hall grounds. -Media Art in Diversity’, an intergenerational project in which young people worked in partnership with Engage with Age. Following discussions around what peace meant to both generations, an art exhibition was developed featuring two murals and a number of Irish Bogwood and brass work sculptures. All pieces depicted the true meaning of peace, harmony and balance for young and elderly participants alike. A Postcard Collection book containing 15 different types of postcards. These were used to raise awareness of UN Peace Day and were distributed to over 500 contacts, including all MLAs, Belfast councillors, MPs, MEPs and a range of statutory, community and voluntary organisations. Recipients were encouraged to spread the word of Peace Day by sending individual postcards to family, friends and colleagues. -Events -Internet/ Social MEdie Official launch of the Peace Day Campaign website in Stormont by Gerry Kelly MLA, Junior Minister of the OFMDFM. In addition, faith-based groups, schools, community and voluntary sector organisations, politicians were informed about the International Day of Peace, and encouraged to join the campaign. -Exhibitions Peace Wall exhibition, a compilation of drawings by children and young people, reflecting what peace meant to them. - Marking the anniversary for peace day September 21, 2011, marks the 30th anniversary of the International Day of Peace. As we begin today a 100-day countdown to the observance, we pay tribute to the many civil society activists who lent the strength of their imagination to the institution of this Day. The United Nations General Assembly declared in 1981 that the Day shall be devoted to commemorating and strengthening the ideals of peace, both within and among all nations and peoples. It invited all Member States, the United Nations system, regional organizations, non-governmental organizations, peoples and individuals to commemorate the Day in different ways, especially through all means of education, and to cooperate with the United Nations in the observance of that day. Education, and the fruits of education, have been central to this observance. Young women and men everywhere are demonstrating the power of connection by reaching out to each other, and rallying together, in the common cause of the dignity and human rights to which their peoples aspire. It is in tribute to them, and the spirit they represent, that we have chosen this year, under the overall idea of Peace and Democracy, the theme of “Make your voice heard.” The United Nations stands ready to work with the peoples in whose name the International Day of Peace was established to secure a world ready for, and worthy of, the peace that is essential to all creative human endeavour. Peace Day Mural The Peace Day Mural located between the peace-line gates in Northumberland Street was designed by Springboard, in consultation with young people. Workshops were held with over 100 young people who discussed the International Day of Peace and debated what peace meant to them both visually and through words. This feedback was brought into the design of the mural. The central message of the mural depicts the value of peace and affirms the interdependence of the Shankill and Falls communities as they move forward into the future. The mural was unveiled on 21st September 2011 by journalist, actor and Peace Day Ambassador Ivan Little. UNAMA sponsored Peace Day events throughout Afghanistan CENTRAL HIGHLAND REGION: -UNAMA sponsored a Peace Day run for 200 boys and girls in Dai Kundi. -UNAMA Sponsored and organized (in collaboration with the Olympic Committee) week-long football and volleyball tournaments in Bamyan for about 500 high school students. -UNAMA sponsored, in collaboration with the local school board, a painting exhibit of works by 100 high school girls whose art centers on the theme of Peace Day. EASTERN REGION: -- UNAMA sponsored a volleyball competition in Laghman co-sponsored with the Department of Youth for about 100 boys and girls. -- A cricket tournament in Kunar,co-organized with the Department of Youth, where 100 boys participated. -- A cricket tournament in Jalalabad, co-organized with the Jalalabad Cricket Association for 200 boys. -- A volleyball tournament among girl high school students in Jalalabad and Nangarhar (co-sponsored with the Nangarhar Department of Youth). About 100 girls participated. -- A volleyball tournament for men in Nangarhar. Co-sponsored with Nangarhar University for about 100 boys. SOUTH-EASTERN REGION: -- Essay writing competition among high school students in Gardez. -- Volleyball games among high school boys and girls in Gardez. SOUTHERN REGION: -- Cricket tournament in Kandahar (1 week long), co-sponsored with the Kandahar Cricket Association. 200 boys participated in the games. -- Theatre productions performed in 6 high schools in Kandahar. The themes of these plays focused on human rights and ending violence against women and it reached 3,000 students. -- Volleyball tournaments for about 200 high school boys and girls in Nimroz Province. -- Round table discussion on peace with 60 Ulama in Nimroz. -- Peace Day ceremony with the Governor of Nimroz and VIP's. WESTERN REGION: -- Volleyball tournament among 200 high school girls. Coordinated with the Herat Department of Education. NORTHERN REGION: -- Article writing competition among high school students on the theme of peace. -- Running competition with high school students. -- Theatre event at several high schools. -- Peace Day ceremony with speeches by local VIPs and prizes for best essays and winning athletes. NORTHEASTERN REGION: -- Drawing competition at an orphanage in Kunduz. -- Poetry and music for peace in Faizabad. -- Volleyball competition for elementary school and high school girls in Kunduz. -- Peace Day ceremony with music and poetry recital in Taloqan, co-sponsored the the Takhar Department of Culture. -- Photo exhibit in Taloqan, Takhar. -- Peace day ceremony with music and poetry recitals in Pul-i-Khumri, Baghlan. -- Football match between teams from Kunduz and Takhar. -T-Shirts ABOUT THE CHALLENGE Peace One Day started with filmmaker Jeremy Gilly’s campaign for an annual day of global ceasefire and non-violence. In 2001, the United Nations member states unanimously adopted September 21 as Peace Day. Last year’s Peace Day was so successful — there were 88 life-saving activities by 21 organizations across 31 countries — that now Peace One Day is working towards a 2012 Global Truce. With the help of your design and Social Media Week, Peace One Day aims for the largest reduction in global violence in recorded history, both domestically and internationally. In creating your design, think about how a global truce can affect change. A day of peace can bring communities together for a friendly football game, vaccines to children in high conflict areas, and conflict resolution curriculum to schools. The chosen design will be sold on Threadless and 25% of the sale from each tee will benefit the cause. The purpose of this challenge is to create a stand-alone design inspired by the theme, not a brand tee. Your design should not have brand names or logos on it.